Duration: 1 hour
On Wednesday 04th December 2024 at Novotel Hotel in Phnom Penh BKK1, EuroCham’s FMCG Committee hosted the FMCG Forum: Tackling Counterfeit Goods and Illicit Trade. The forum brought together key industry players, including government officials, business leaders, regulatory bodies, and consumer protection agencies to address the industry’s challenges and share insights on fostering a more transparent, consumer-centric FMCG sector.
We were honoured to have in attendance 𝐇.𝐄. 𝐌𝐚𝐤 𝐏𝐢𝐜𝐡𝐫𝐢𝐭𝐡, Secretary of State at the Ministry of Commerce, who joined us for the opening remarks. He provided a macro view of the FMCG landscape and highlighted the Government of Cambodia’s ongoing initiatives to support the industry.
The morning session covered anti-illicit trade operations and their development and featured a panel discussion on intellectual property and customs processes. Afternoon sessions focused on key trends in the consumer space and advertising and labelling.
We would like to thank all our speakers: Sothea Sambath, Ms. Julian Cheung Nga Sze, Sokanha S., Lao Reasey, Ser chhay Tan, Mr. Sok Sovithyea, Dara N. VAN l Confluences, Sereyratha CHAN, Tivea Koam, Vansok Khem, Mr. Penn Virakoudom, H.E. Mr. Chan Sopha, Director General at ISC/ MISTI, Anil Sharma, Anne de Graaf, Andries (Zandre) VAN STRATEN, our MC: Chan MeyChing, and all attendees for their participation and valuable contributions.
We would like to extend a special thanks to our sponsor, JTI, and the Wine Spirits and Beer Importers and Distributors Association (WSBIDA) for their generous support in making this event possible.